To effectively utilize the tourism potential and advantages of localities, strengthen linkages and cooperation in tourism development through regional programs, activities, and events, establish a series of distinctive regional tourism products, and enhance tourism promotion and advertising efforts, Yen Bai Province has implemented tourism development cooperation activities with the eight expanded Northwest provinces and Ho Chi Minh City for 2025.

Yen Binh is one of the three distinct cultural regions of Yen Bai province, closely associated with the Thac Ba Lake National Tourism Area. With its picturesque natural landscapes and friendly people, the district has been effectively promoting green tourism and high-quality experiential tourism models. These efforts contribute to achieving the goal of sustainable development in a green, harmonious, and culturally rich direction.

In recent years, Yen Bai has emerged as a notable destination on Vietnam’s tourism map. Alongside ecological and adventure tourism, spiritual tourism has been gaining traction in the province, attracting significant interest from both domestic and international visitors. This growth not only honors spiritual values but also helps preserve the cultural and historical heritage of ethnic communities.

The 4th edition of the "Top 7 Impressive Vietnam" program, organized by Sai Gon Tiep Thi, has announced the results for the "Top 7 Most Impressive Scenic Destinations" category. Among the honored locations, Yen Bai has three sites: the Chi Pau Flower Hills on Ta Chi Nhu Peak (Tram Tau), the "Dinosaur Spine" in De Xu Phinh (Mu Cang Chai), and Thac Ba Lake (Yen Binh).