Yen Bai tourism "takes off" after pandemic

  •  Sunday, November 13, 2022

YBO - Thanks to the flexible application of measures to stimulate tourism demand, Yen Bai tourism industry has achieved impressive results in the first eight months of this year. The number of visitors to the province was up 103% year-on-year while tourism revenue also increased by more than 152% over the same period last year.

Visitors are excited to
Visitors are excited to "check-in" at enchanting terraced fields.

Unique natural landscape

Coming to Yen Bai, visitors will enjoy the vast space of golden rice terraced fields of Mu Cang Chai or Mam Xoi La Pan Tan Hill.

Those who love adventure tourism should try paragliding, watching the beautiful scenery of Tu Le commune from above, taking part in cultural tourism and community activities of Thai and Mong ethnic minorities as well as farming at terraced fields and enjoying local specialties at local markets.

Stretching across the districts of Yen Binh and Luc Yen, Thac Ba Lake has more than 1,300 islands, forming many caves and charming landscapes. Participating in eco-tours, community-based tourism and learning about the ethnic and cultural identity of Vu Linh, Phuc An and Ngoc Tran communes and Thac Ba township is expected to bring unforgettable memories to tourists.

Arriving at Tram Tau, tourists can experience mountain climbing at Ta Xua peak or Ta Chi Nhu peak and community tourism at Xa Ho commune.

One of the destinations that tourists should visit is Suoi Giang in Van Chan district, where the climate is cool all year round.

Visitors will enjoy the scent of the ancient Shan Tuyet tea hill, experience the tea processing, learn how to make tea, and sip cups of tea. They can also experience the cultural values of the Mong community and explore Thien Cung  and Coc Tinh caves and Ban Giang flower garden.

Flexible application of measures to stimulate tourism

Yen Bai province aims to welcome over 1.1 million visitors this year, including about 300,000 foreign travelers. Revenue from tourism services is expected to reach 845 billion VND (33.9 million USD). By the end of August, the province’s tourism industry received nearly 1.1 million visitors, equivalent to 95% of the yearly plan and up 103.7% over the same period last year. Of which, there were 7,850 foreign visitors.

Street parade at the festival honouring Xoe Thai art.

The above-mentioned results are attributable to the fact the province has carried out many solutions to attract domestic and international tourists, stimulate demand and resume tourism activities in line with safe, flexible adaptation to and effective control of COVID-19.

To overcome difficulties, recover and develop in the new situation, Le Thi Thanh Binh, director of the provincial Department of Culture, Sports and Tourism said the department has cooperated with localities, destinations and tourism service providers in the locality to proactively prepare facilities, human resources to welcome guests as well as develop tourism stimulus programmes since the beginning of this year.

The province has organised many events and festivals to welcome visitors such as the ceremony to receive the UNESCO certificate recognising Xoe Thai art as an Intangible Cultural Heritage of Humanity, the opening ceremony of the Muong Lo Culture and Tourism Festival and discovering the special national scenic spot of Mu Cang Chai terraced fields.

Many tourism activities and festivals take place in Yen Bai from September to December including the 4th Cinnamon Festival in Van Yen district, a festival honouring practice relating to the worship of the Mother Goddess of Forest associated with the New Rice Festival in Dong Cuong Temple and Dai Minh pomelo festival.

YBO

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Each year, the New Rice Festival at Dong Cuong Temple is held with numerous cultural activities, drawing large crowds of visitors.

Recognizing spiritual tourism and ecological tourism as two key potentials and strategic directions for tourism development, Van Yen District has implemented a range of practical and effective measures in recent years. These efforts have helped preserve cultural and historical values, leverage the district's majestic natural beauty, create unique tourism products, and open pathways for sustainable economic growth.

The procession of the Mother Goddess crossing the river at the Dong Cuong Temple Festival

According to the plan set by the People's Committee of Van Yen District, the Dong Cuong Temple Festival 2025 is scheduled for February 2-3, 2025 (the 5th and 6th days of the Lunar New Year, Year of the Snake) at Ben Den Hamlet, Dong Cuong Commune, Van Yen District.

To Day flowers bloom in radiant pink, captivating visitors to Mu Cang Chai.

December marks the arrival of Mu Cang Chai’s dreamy transformation as the vibrant To Day flowers bloom. This flower, a signature of the Northwestern mountains, thrives in the crisp winter sunlight, its radiant petals contrasting beautifully with the clear blue sky, evoking a sense of wonder and fascination.

Artisan of Luc Yen gemstone craft creating paintings.

Tourist arrivals to Yen Bai reached 1,883 groups, marking a 4.6-fold increase, with a total of 2,581 days of stay, a 4.2-fold rise compared to 2023.

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