Yen Bai tourism "takes off" after pandemic

  •  Sunday, November 13, 2022

YBO - Thanks to the flexible application of measures to stimulate tourism demand, Yen Bai tourism industry has achieved impressive results in the first eight months of this year. The number of visitors to the province was up 103% year-on-year while tourism revenue also increased by more than 152% over the same period last year.

Visitors are excited to
Visitors are excited to "check-in" at enchanting terraced fields.

Unique natural landscape

Coming to Yen Bai, visitors will enjoy the vast space of golden rice terraced fields of Mu Cang Chai or Mam Xoi La Pan Tan Hill.

Those who love adventure tourism should try paragliding, watching the beautiful scenery of Tu Le commune from above, taking part in cultural tourism and community activities of Thai and Mong ethnic minorities as well as farming at terraced fields and enjoying local specialties at local markets.

Stretching across the districts of Yen Binh and Luc Yen, Thac Ba Lake has more than 1,300 islands, forming many caves and charming landscapes. Participating in eco-tours, community-based tourism and learning about the ethnic and cultural identity of Vu Linh, Phuc An and Ngoc Tran communes and Thac Ba township is expected to bring unforgettable memories to tourists.

Arriving at Tram Tau, tourists can experience mountain climbing at Ta Xua peak or Ta Chi Nhu peak and community tourism at Xa Ho commune.

One of the destinations that tourists should visit is Suoi Giang in Van Chan district, where the climate is cool all year round.

Visitors will enjoy the scent of the ancient Shan Tuyet tea hill, experience the tea processing, learn how to make tea, and sip cups of tea. They can also experience the cultural values of the Mong community and explore Thien Cung  and Coc Tinh caves and Ban Giang flower garden.

Flexible application of measures to stimulate tourism

Yen Bai province aims to welcome over 1.1 million visitors this year, including about 300,000 foreign travelers. Revenue from tourism services is expected to reach 845 billion VND (33.9 million USD). By the end of August, the province’s tourism industry received nearly 1.1 million visitors, equivalent to 95% of the yearly plan and up 103.7% over the same period last year. Of which, there were 7,850 foreign visitors.

Street parade at the festival honouring Xoe Thai art.

The above-mentioned results are attributable to the fact the province has carried out many solutions to attract domestic and international tourists, stimulate demand and resume tourism activities in line with safe, flexible adaptation to and effective control of COVID-19.

To overcome difficulties, recover and develop in the new situation, Le Thi Thanh Binh, director of the provincial Department of Culture, Sports and Tourism said the department has cooperated with localities, destinations and tourism service providers in the locality to proactively prepare facilities, human resources to welcome guests as well as develop tourism stimulus programmes since the beginning of this year.

The province has organised many events and festivals to welcome visitors such as the ceremony to receive the UNESCO certificate recognising Xoe Thai art as an Intangible Cultural Heritage of Humanity, the opening ceremony of the Muong Lo Culture and Tourism Festival and discovering the special national scenic spot of Mu Cang Chai terraced fields.

Many tourism activities and festivals take place in Yen Bai from September to December including the 4th Cinnamon Festival in Van Yen district, a festival honouring practice relating to the worship of the Mother Goddess of Forest associated with the New Rice Festival in Dong Cuong Temple and Dai Minh pomelo festival.

YBO

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The mulberry fields in Lan Dinh Hamlet, Thanh Thinh Commune, are vibrant with blooming flowers, ready to welcome visitors for leaf and fruit picking experiences and picturesque check-ins.

Developing “green tourism” is regarded as an appropriate direction in the current context. As a specialized mulberry-growing area, Thanh Thinh Commune in Tran Yen District is aiming to link mulberry cultivation with the development of landscapes in mulberry-growing and silkworm-raising zones, while producing various mulberry-based products to promote ecological and experiential tourism. This tourism model operates with a focus on minimizing environmental impact, preserving cultural heritage, and generating eco-friendly products to increase income for farmers and producers, thereby contributing to the sustainable development of the local sericulture industry.

The 2025 “Echoes of Thac Ba Lake” Cultural and Sports Festival in Yen Binh District will feature a wide range of vibrant and captivating activities.

The 2025 “Echoes of Thac Ba Lake” Cultural and Sports Festival in Yen Binh District is scheduled to take place from April 18 to May 1, 2025.

Ceremonial Offering Ritual at the Mother Goddess Commemoration Festival of Tuan Quan Temple

In recent years, Yen Bai City has actively developed spiritual tourism through traditional sacred festivals held at temples and pagodas, drawing large numbers of locals and visitors. These activities not only honor spiritual values but also contribute significantly to preserving national cultural and historical heritage.

Many tourists have chosen the Lavie Vu Linh Ecotourism Area, located in Ngoi Tu hamlet, Vu Linh commune, Yen Binh district, as a stop on their travel journey.

In the first quarter of 2025, Yen Binh District welcomed 94,789 visitors for sightseeing and experiential tourism. Among them, international arrivals reached 12,445, accounting for 31.1% of the provincial target and marking an increase of 14.9% compared to the same period in 2024.

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