Born and raised in Lam Thuong Commune, Luc Yen District, Hoang Thi Xoi has become the first person to introduce tourism to her remote hometown. Drawing from the knowledge she gained during her studies at the University of Social Sciences and Humanities in Hanoi, she boldly returned to her village to develop community-based tourism.

Yen Bai, the gateway to Vietnam’s Northwest region, is home to 30 ethnic groups and a convergence of diverse cultural traditions, including several nationally and globally recognized intangible cultural heritages. These heritages have become distinctive highlights, transforming Yen Bai into an increasingly sought-after destination on both the domestic and international tourism maps.

Mu Cang Chai in the water-pouring season may not be as radiant as during the golden rice harvest, nor as dreamlike as spring in bloom. Yet the pristine, rustic beauty of the mountains and terraced fields during this time never fails to captivate and enchant visitors.

In recent years, to preserve and promote traditional cultural values of ethnic minorities, Yen Bai Province has consistently directed and facilitated efforts by communes, villages, and individuals to maintain and promote their ethnic culture by encouraging the establishment of cultural clubs and performance teams.