Yen Bai takes different measures to recover, develop tourism

Tourism

Yen Bai takes different measures to recover, develop tourism

Monday, April 4, 2022

YBO - So far, four key tourism zones in Yen Bai province have taken shape, namely the zone of Thac Ba Reservoir and the Chay River; the zone of Yen Bai city and its vicinity; the zone in the west of the province, consisting Van Chan, Tram Tau, and Mu Cang Chai districts and Nghia Lo town; and the zone of Tran Yen and Van Yen districts.

Travellers explore Mount Ta Chi Nhu in Tram Tau district.

Five groups of tourism products have also been developed: sightseeing - resort tourism, community-based tourism and exploration of ethnic groups’ culture, eco-tourism, spiritual tourism, and adventure tourism.

As a result, the number of visitors to Yen Bai has increased and tourism revenue rebounded strongly, helping tourism become a key economic sector.

In 2022, the province is investing efforts to concurrently boost tourism and keep the pandemic under control. It looks to welcome 1.1 million tourist arrivals, including 250,000 foreigners. Thanks to the safe and flexible adaptation to and effective control of COVID-19, Yen Bai attracted 200,000 tourists in the first two months of this year, up 68 percent year on year, and earned 104 billion VND (4.5 million USD) in revenue.

The province has devised and issued the tourism recovery and development plan for 2022. In particular, it will improve the quality of tourism services with safety from COVID-19 ensured, sustain the brand of "Yen Bai - Safe destination”, and combine travel activities with the celebration of major anniversaries of the province and Vietnam.

In addition, it will work to highlight the identities of each tourism product, ethnic group’s culture, and tourism event’s uniqueness; further engage people, businesses, and travellers in tourism activities; and encourage companies to take part in the travel stimulus programme by discounting service prices by 10 - 50 percent.

Tourism products in the key zones will be improved and developed. In particular, the zone of Thac Ba reservoir and the Chay River in Yen Binh and Luc Yen districts will better homestay services, the sightseeing of Thac Ba reservoir, and the experience of local ethnic minorities’ culture.

Investors will be assisted to survey and implement resort and ecotourism projects. Yen Bai city and its neighbouring areas will boost MICE (meetings, incentives, conferences and exhibitions) tourism, as well as cultural and sports events.

Aside from improving community-based tourism, the western localities will develop seven tourism models and two products under the "One Commune, One Product” (OCOP) programme; professionalise mountaineering tours of Ta Chi Nhu, Ta Xua, Lung Cung, and Pung Luong; while carrying out the Ban Hoc ecotourism project, the Suoi Giang cultural space project, and the Mu Cang Chai resort project.

Meanwhile, the tourism zone of Tran Yen and Van Yen districts will maintain and strongly develop spiritual tourism and connect historical relic sites to create tours for exploring cultural and historical values.

Yen Bai province will also expand tourism cooperation with other localities and successfully organise the Muong Lo cultural and tourism festival, along with the Mu Cang Chai terraced fields festival in September, the Van Yen cinnamon festival and activities of the watering season in May, the Mother Goddess of Mountains worship festival and the new-rice festival at Dong Cuong Temple in October, together with the Dai Minh pomelo festival in November this year.

Thanh Phuc

Other news

“Green Tourism” on the Mulberry Fields of Thanh Thinh

The mulberry fields in Lan Dinh Hamlet, Thanh Thinh Commune, are vibrant with blooming flowers, ready to welcome visitors for leaf and fruit picking experiences and picturesque check-ins.

Developing “green tourism” is regarded as an appropriate direction in the current context. As a specialized mulberry-growing area, Thanh Thinh Commune in Tran Yen District is aiming to link mulberry cultivation with the development of landscapes in mulberry-growing and silkworm-raising zones, while producing various mulberry-based products to promote ecological and experiential tourism. This tourism model operates with a focus on minimizing environmental impact, preserving cultural heritage, and generating eco-friendly products to increase income for farmers and producers, thereby contributing to the sustainable development of the local sericulture industry.

Yen Binh District to Host 2025 “Echoes of Thac Ba Lake” Cultural and Sports Festival from April 18 to May 1

The 2025 “Echoes of Thac Ba Lake” Cultural and Sports Festival in Yen Binh District will feature a wide range of vibrant and captivating activities.

The 2025 “Echoes of Thac Ba Lake” Cultural and Sports Festival in Yen Binh District is scheduled to take place from April 18 to May 1, 2025.

Yen Bai City Promotes Spiritual Tourism in Tandem with Cultural Preservation

Ceremonial Offering Ritual at the Mother Goddess Commemoration Festival of Tuan Quan Temple

In recent years, Yen Bai City has actively developed spiritual tourism through traditional sacred festivals held at temples and pagodas, drawing large numbers of locals and visitors. These activities not only honor spiritual values but also contribute significantly to preserving national cultural and historical heritage.

Over 12,400 International Tourists Visit Yen Binh

Many tourists have chosen the Lavie Vu Linh Ecotourism Area, located in Ngoi Tu hamlet, Vu Linh commune, Yen Binh district, as a stop on their travel journey.

In the first quarter of 2025, Yen Binh District welcomed 94,789 visitors for sightseeing and experiential tourism. Among them, international arrivals reached 12,445, accounting for 31.1% of the provincial target and marking an increase of 14.9% compared to the same period in 2024.

Tourism