OCOP: Elevating Yen Bai’s Agricultural Products

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OCOP: Elevating Yen Bai’s Agricultural Products

Monday, February 17, 2025

Each OCOP product is not just a commodity but a symbol of the land and its people, carrying stories of cultural identity, creativity, and aspirations for growth. In Yen Bai, the “One Commune, One Product” (OCOP) program has been a significant driver in establishing local agricultural brands, enhancing value, and conquering both domestic and international markets.

The Director of the Mu Cang Chai Agricultural Construction and Services Cooperative introduces their natural flower honey product.

After more than six years of implementation, the OCOP program in Yen Bai has transformed the province’s agricultural landscape. To date, Yen Bai has certified 268 OCOP products, including 25 four-star products and 243 three-star products.

Among them, the food category dominates with 201 products, featuring well-known names such as Suoi Giang Shan Tuyet tea, Seng Cu rice, Gioi Phien arrowroot vermicelli, and Mu Cang Chai fermented pork. The herbal category includes 21 products, notably cinnamon tea, Van Yen cinnamon essential oil, and artichoke extract. The beverage category has 14 products, while the handicraft and decorative arts category has 15 products. Additionally, the rural tourism and sales service category boasts 16 products.

Many of these products have entered supermarkets, e-commerce platforms, and even international markets. Suoi Giang Shan Tuyet tea, often referred to as Yen Bai’s "green gold,” is one such example. Grown naturally at altitudes above 1,400 meters, these centuries-old tea trees absorb the essence of the land and sky, producing snow-white tea buds of exceptional quality.

Thanks to the OCOP program, these products have been elevated from local specialties to premium brands that meet export standards for markets such as Japan and Europe. For instance, Gioi Phien arrowroot vermicelli is renowned for its naturally chewy and crisp texture, free from chemical preservatives.

Despite the remarkable achievements of OCOP, challenges remain on the path ahead. Maintaining and enhancing product quality to meet international standards requires long-term investment in technology, human resources, and management models. Many businesses and cooperatives still struggle to expand their market reach and connect with modern distribution channels. Additionally, increasing consumer demands for food safety and traceability impose further pressures on OCOP products.

To address these challenges, localities across the province are implementing long-term strategic solutions. These include integrating technology into production to enhance product quality and meet export standards, strengthening trade promotion efforts, and expanding market access through trade fairs, e-commerce platforms, and major supermarket chains. Additionally, the province is promoting rural tourism linked to OCOP, offering visitors hands-on experiences that effectively showcase and advertise local products.

Van Thong

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