Findings of another on the international tourism market to Yen Bai under a project on improving institutional capacity to support the implementation of the Master Plan for Socio-Economic Development of Ethnic Minority and Regional Areas in the 2021-2030 period, show that Germany and France account for the largest proportions the number of foreign tourists, 20% and 18%, respectively, followed by the US (12%), the UK (8%), Australia and Singapore (5.7%), and Spain, Israel and the Czech Republic (4%).

Regarding travel motives, traveling to explore landscapes, experience culture and meet local people is still the main options and visitors are very satisfied. In addition, the four information channels that are said to have a great influence on their travel decisions are word of mouth (64%), search engine Google (62%), through websites, and social networks (55%).

According to the report, 63.6% of them travel freely, 41.8% go with their families, and 36.3% with friends. Notably, up to 29% of visitors rent motorbikes in Yen Bai as their means of transport to explore the locality, and 24% choose taxis.

Regarding the type of accommodation, 43% prefer homestays, 28% motels, 8% bungalows, and 6% 4-star hotels.