The tree mostly grows naturally in Nam Khat, Pung Luong, De Xu Phinh, Lao Chai, and Khao Mang communes, and especially La Pan Tan commune, along Nam Kim stream, Mu Cang Chai district.  It has a strong vitality and only blooms in the cold of winter.

To Day flowers have become a special symbol of the lands of Mu Cang Chai in the harsh winter. Clusters of the red-pink flowers on hillsides create a beautiful scene. 

This year, a To Day flower festival was held in Mu Cang Chai on December 24 with various cultural activities, including an art programme, a photo exhibition, and a hiking trip to explore To Day flower areas in Mu Cang Chai. 

Other activities were tours to explore the beauty of the flower, a Mu Cang Chai spring market, an art programme to welcome the New Year 2023, and a Banh day making festival. 

A painting of To Day flowers. 

The event offered a chance for visitors to experience attractive tourism services, and join traditional sports and folk games of Mong people such as walking on stilts, tug of war, bag jumping, Con throwing, and Khen dancing.  

The Mu Cang Chai district’s authority aims to promote four-season tourism in the locality through exploiting its strengths and new tourism products.

The locality has focused on conserving the pure natural beauty, limiting concretization by promoting the development of homestays which can provide many tourism services and products; and preserving the cultural identity of Mong people, in its roadmap to develop into a tourist district by 2025.