According to Vice Chairwoman of the district People’s Committee Nong Thu Ha, the programme aims at introducing and promoting the district’s tourism attractions and outstanding tourism products to attract both domestic and foreign visitors, thus increasing the livelihoods for locals.

It is also expected to help attract more investors, improve tourism products and services, boost tourism development and linkages, and connect tourism programmes of the province with surrounding localities such as Lao Cai, Ha Giang and Tuyen Quang to create inter-province tours.

As Luc Yen is well-known for Ruby, visitors to the festival will have a chance to visit a gemstone market, use pieces of Ruby to make pictures, visit cultural and historical relic sites such as Hac Y tower pagoda, Dai Cai temple, Sao pagoda, Tien spring and Hum cave, and enjoy cuisine of the Tay ethnic minority group.

In addition, the district will also organise a "wrapping Chung cake” contest and a trade fair with eight stalls showcasing the district’s one commune-one product (OCOP) products.

A culture-tourism street will be inaugurated, while street performances and sport competitions will be held.