Secretary of the Ho Chi Minh Communist Youth Union of Mu Cang Chai town Duong Thi Nhac said that the fanpage has attracted 1,500 followers. The page highlights the unique culture and cuisine of Mong and Thai ethnic minority people, shares popular tourist destinations in Mu Cang Chai in association with each season and different events, thus introducing beautiful images of the locality to the community.

Mu Cang Chai, home to picturesque terraced paddy fields that have been recognised as one of the 20 most colourful destinations in the world by Conde Nast Traveler, still preserves deep cultural identity of Mong ethnic minority group. Visitors to the place can experience cultural practices, culinary delights and traditional customs of the group, while enjoying historical relic sites and traditional craft villages.

Mu Cang Chai’s beauty and potential need to be awaken through promotion activities to get more people know about the land and people of the area. The mass media is an effective channel.

Since the end of 2019, the district has strengthened communications and promotion activities to introduce a land of "solidarity, confidence, friendliness and affection.”

Since early 2020, the district has exploited social media and enhanced the quality of communications and tourism promotion activities, contributing to spreading the image of the land and people of Mu Cang Chai among domestic and foreign tourists. This is among measures to make Mu Cang Chai a "Unique, safe, friendly” tourism destination in the future.