The content focuses on ASEAN's activities on all three pillars including: politics - security, economy, culture – society, Vietnam's contributions to building the ASEAN Community and strengthening the bloc's position; and ASEAN cooperation in response to the COVID-19 epidemic.

The main form of communication work will be the mass media, while new media forms will also be used along with events and information provision activities.

The communication drive aims to help officials and people alike to understand more about the ASEAN Community, create consensus, trust and support among people and improve people's sense of "Community Thinking, Community Action", thus promoting their role in the integration process and helping them benefit from integration.

At the same time, local authority is putting efforts in promoting the local image, contributing to building an ASEAN Community of peace, friendship, cooperation and development./.